journey

dealmaking: the actual thing businesspeople do

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written in

2025
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reading time

12 min
Dealmaking: the actual thing businesspeople do

key insight

"if everyone else in the company is a brick, then i'm the cement: filling the gaps to make the whole structure solid."

author

tea nguyen

full-stack problem-solver

"insights from real conversations and real problems"

Dealmaking is not about their LinkedIn profile. It’s about whether you can build something together.

A mentor may help you. But they’re not your partner. Don’t confuse the two. And don’t try to force a partnership where there’s no shared risk or incentive.

If someone is clearly helping more than they gain, it's a mentor dynamic. That's precious, but don't ruin it by asking for a deal they're not willing to make.

What Dealmaking Really Is

At its core, dealmaking is:

  • A way of asking: “What are we building?”
  • A method of answering: “What do we each put in, and what do we each get out?”
  • A filter to detect: “Will this relationship survive stress, failure, and change?”

It’s not about getting the most. It’s about creating something that lasts.

If you get good at dealmaking, you’ll avoid toxic partnerships, spot real opportunities, and build systems that keep moving even when the people in them change.

And that, to me, is the real engine behind any successful business.

what do you think?

this article might've started as a scribble on the back of a receipt during a bus ride, a spark of something real after a conversation over a pint of leffe, or notes from a sunday afternoon client call that left me buzzing with ideas. however it came to be, i hope it found you at just the right moment.

if it stirred something in you, or if you're just curious about anything from automating the boring bits of your business to capturing your quiet magic in a coffee shop shoot. shall we pencil something into the diary?

i'd love to be on the other end of the conversation.

Thi Nguyen offers a wide range of marketing, automation consultancy for small, medium enterprises. Email: dakthi9@gmail.com. She's currently based in London, UK.
keep in touch (I'd love to)
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