I made a major career pivot.
After years of teaching and creating content around English education, I stepped fully into the world of operations, automation, and business transformation. I took on a full-time role at a small company, and that experience has quietly but completely reshaped the way I think about impact.
I didn’t just change jobs. I shifted how I show up, what I build, and the kinds of problems I solve.
This post is to say: It's absolutely fine to wear many hats, and this is how it has worked out for me.
What I've been doing this past year:
1. Marketing / Sales / Social Media
When I joined, the company’s social media presence was still very raw. TikTok and other platforms were being used just for the sake of posting, not as serious tools for growth.
So I rolled up my sleeves:
- Refreshed our Instagram into a mini landing page with key info.
- Created TikTok content formats that actually performed: authentic, face-forward, trust-building.
- Built pitch decks for direct sales and collaboration invites.
Result: TikTok grew from a few hundred followers to 12,000+, with 1M+ views (with a team, not solo!).
In my first week, I even made a homepage video using just my iPhone 11. Shot and edited in 30 minutes.
2. Automation and Coding
Though my official role was admin, I started teaching myself to code and automate workflows:
- Used
Python+pandasto process massive Excel files into automatic reports. - Used
Seleniumto interact with web apps and save dozens of hours weekly. - Built a web app in
Next.jsso our team could upload product images themselves (no more blurry WhatsApp uploads). - Built a tool using
BeautifulSoupto scrape data, send pitch decks, and auto-schedule meetings.
3. Accounting
I also… handled accounting.
We’d just launched on a new e-commerce platform (think: eBay-style), but their system lacked financial clarity.
So I pulled from my ACCA background (top of class!) and:
- Set up a proper accounting system to track all platform inflows/outflows.
- Navigated a foreign chart of accounts (Sweden-based, very different from UK/Vietnam).
- Managed timezone quirks and reconciled international payments manually — oddly satisfying.
So what's next?
Here’s my social pitch when someone asks what I do:
“I help small, traditional businesses become Googleable, seen, and trusted with guaranteed conversions. Then I build them a custom automated web app that frees them from outdated systems and third-party dependencies.
My best clients are brick-and-mortar teams with fewer than 12 people and a strong local reputation, but who still run on spreadsheets or manual processes. With what we do together, they typically see 20–30% growth in sales.”
My approach to small businesses
A lot of people are afraid of working in small companies because you have to do everything.
I love it because I get to do everything.
“If everyone else is a brick in the wall, I’m the cement: filling the gaps to make the whole thing stronger.”
In small teams, you need to:
- See the big picture
- Understand every stage
- Deliver reliably across the board
You don’t need to be exceptional at everything: just consistent, adaptable, and tech-savvy.
With modern tools and AI, it’s easier than ever to be that glue.
My view on being a generalist
You’ve probably heard the saying:
“A jack of all trades is a master of none.”
The full quote actually is:
“A jack of all trades is a master of none, but oftentimes better than a master of one.”
In a world changing as fast as ours, I believe this deeply.
We need more Swiss Army Knives, the kind of people who see what needs doing and just do it.
Who I work best with:
- Established small businesses in traditional sectors, with good reputations but outdated systems.
- Professionals who want to launch something of their own but can’t afford a full team, and need a clear, scalable setup from day one.
I can:
- Advise, build, or deliver the system myself.
- Do it with the cost of one person, but the output of a full team.
- Leave you with a streamlined, low-maintenance automated setup.
Do I still teach English?
Right now… not directly.
I still love teaching and actively support the community, but I can’t lead live sessions at the moment.
I still:
- Review every class
- Grade every essay
- Keep the quality sharp
Classes are still taught by brilliant instructors like:
Ms. Thảo Lê
- HCMC University of Education (English Teaching)
- IELTS 8.5 (Speaking 8.5, Writing 8.0)
- CELTA Pass B, DELTA Module 1
- 8+ years of IELTS experience
- National academic awards (Top 2, Gold Medal)
Ms. Hân Trần
- Top GPA at Trần Đại Nghĩa & Lê Hồng Phong
- Foreign Trade University (Top GPA)
- IELTS 7.5 (Reading 8.5, Listening 8.5)
- 3+ years of IELTS teaching with CELTA-style plans
- Public speaking & debate award-winner
If you're levelling up your English, I would love to be part of your journey to make it less of a grind.
On this platform, I talk about:
Marketing, Sales, Social Media
Marketing doesn’t have to be scary or performative.
It’s just helping people understand what you do.
Social media is like a microphone.
What you say into it gets amplified.
I’ll show how non-famous, non-media people can still deliver value, and be recognized for it.
AI, Tech, Automation
I won’t flood you with listicles like:
“Top 10 AI tools you must use”
That’s noise. Knowing the right tool at the right time is what matters.
Questions I’ll help you answer:
- When should I change tools?
- Is it worth the switch?
- Will it actually improve my workflow?
Example:
Spending 20% more might give you 5–10x output.
Spending 80% more for just 10% gain? Not worth it.
From here on out...
If you keep following me, my goal is simple:
To make tech, marketing, and automation less intimidating — and more useful.
I’ll share what’s true.
Sometimes it’s easy to hear, sometimes it isn’t.
But always with the goal of helping you:
- See the big picture
- Understand the systems
- Stop feeling overwhelmed by every new AI headline
Let’s work smarter, not louder.
Let’s build systems that do the heavy lifting — so you don’t have to.